Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

MINI-Minor – the new mini MINI

The Mini Spiritual Concept from the Rover years I guess you need to be old enough to remember the Morris Mini Minor to make any sense of the headline. When the Mini was launched in 1959 you could have it in two versions – the Morris Mini Minor or the Austin Seven. Which was not at all unusual in the old days of BMC/BL/British Leyland.

One Lap of the Web: The Worst Cars in the World Edition

-- The first annual "Wal-Mart Car Show" is actually an Internet gallery featuring wood-bedecked Oldsmobiles, sponged minivans, Avatar tribute Silverados, and Subaru Outbacks with giant logs for bumpers. There's no offical judging, so feel free to draw your own conclusions about the drivers of these questionable vehicles. -- A Mitsubishi has many similarities to a Ferrari.